How Whole Brain Thinking can be applied in a business- The HBDI is an incredibly user friendly and non-confrontational tool as it only deals with thinking preferences - so there is no right or wrong - and therefore can be used at all levels of an organisation quite easily.
- It can be used at an individual level (HBDI individual profile) for coaching and development purposes. It can be used between two people - say a leader and a direct report (HBDI pair profile) - and it can be used with teams and sub-teams (HBDI Team Profile) to see how the whole group thinks.
- Whole Brain thinking used across a firm, team, pair or even by an individual is more powerful as it ensures we look at many aspects of the business from all angles.
- In recent times we have heard the term Design Thinking to better design products or services for current and future client needs - and Whole Brain Thinking applied to Design Thinking is a very good match.
Whole Brain Thinking for better client service- This may sound obvious that clients come to professionals like accountants, lawyers etc because they are specialists, but they may sometimes have an image issue about thinking and behaving a certain way.
- However, clients are diverse and often think differently to their advisers - they are specialists often in other fields and therefore think differently, particularly if entrepreneurs.
- We need to be thinking and communicating in ways that will meet our clients' thinking preferences - how we conduct meetings, write emails, have telephone calls and present written advice and documents.
- An understanding of Whole Brain Thinking and particularly our own preferences will allow us to better think of our clients needs.
Whole Brain Thinking for enhancing innovation and process improvement- It is fair to say that the many professions are going through massive change and threats from things like technology, offshoring and regulation. The professional business model therefore needs to be re-examined
- To ensure sustainability and viability into the future, we therefore need to be innovative and improving processes.
- Innovation works very much out of the Why and Who quadrants of the HBDI and allows us to create a process and environment that fosters creativity, brainstorming and ideas that are more relevant to our current and future client base.
- But what will appeal to the listeners who are accountants, we cannot ignore the cost/benefits or the implementation challenges when we innovate and that’s where the What and When quadrants come into play - so we apply Whole Brain Thinking.
| Results in organisations after implementing Whole Brain Thinking
- Enhanced self awareness
- Better working relationships between pairs and teams
- Better communication through emails, written advice and meetings - both internal and with clients
- More understanding, less conflict and more fun
Audio Interview on Whole Brain Thinking In Business
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