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Whole Brain Business Thinking

How Whole Brain Thinking can be applied in a business
  • The HBDI is an incredibly user friendly and non-confrontational tool as it only deals with thinking preferences - so there is no right or wrong - and therefore can be used at all levels of an organisation quite easily.
  • It can be used at an individual level (HBDI individual profile) for coaching and development purposes. It can be used between two people - say a leader and a direct report (HBDI pair profile) - and it can be used with teams and sub-teams (HBDI Team Profile) to see how the whole group thinks.
  • Whole Brain thinking used across a firm, team, pair or even by an individual is more powerful as it ensures we look at many aspects of the business from all angles.
  • In recent times we have heard the term Design Thinking to better design products or services for current and future client needs - and Whole Brain Thinking applied to Design Thinking is a very good match.
Whole Brain Thinking for better client service
  • This may sound obvious that clients come to professionals like accountants, lawyers etc because they are specialists, but they may sometimes have an image issue about thinking and behaving a certain way.
  • However, clients are diverse and often think differently to their advisers - they are specialists often in other fields and therefore think differently, particularly if entrepreneurs.
  • We need to be thinking and communicating in ways that will meet our clients' thinking preferences - how we conduct meetings, write emails, have telephone calls and present written advice and documents.
  • An understanding of Whole Brain Thinking and particularly our own preferences will allow us to better think of our clients needs.
Whole Brain Thinking for enhancing innovation and process improvement
  • It is fair to say that the many professions are going through massive change and threats from things like technology, offshoring and regulation.  The professional business model therefore needs to be re-examined
  • To ensure sustainability and viability into the future, we therefore need to be innovative and improving processes.  
  • Innovation works very much out of the Why and Who quadrants of the HBDI and allows us to create a process and environment that fosters creativity, brainstorming and ideas that are more relevant to our current and future client base.  
  • But what will appeal to the listeners who are accountants, we cannot ignore the cost/benefits or the implementation challenges when we innovate and that’s where the What and When quadrants come into play - so we apply Whole Brain Thinking.
Results in organisations after implementing Whole Brain Thinking
  • Enhanced self awareness
  • Better working relationships between pairs and teams
  • Better communication through emails, written advice and meetings - both internal and with clients
  • More understanding, less conflict and more fun
Audio Interview on Whole Brain Thinking In Business

I was privileged to be interviewed on this topic for the July 2015 edition of "Chartered Accountants Business in Focus" by Chris Ashmore of Business Essentials Media Production Pty Ltd  (ABN 98 006 144 449) and the recording below (7 mins 32 seconds) has been kindly provided by them for my use, and for which I acknowledge their copyright.